Optimization and search engines.

by Jordan Mingle

Posted on February 28, 2018 at 11:55 AM


Certain keywords can have a great conversion for SEO and how you rank on search engines. If you do not use keywords with a great conversion rate then you are leaving potential money on the table. Search Engine Optimization is always working for you, but you still have to maintain it. By using analytics you can track which keywords will give you a good conversion rate.

The search engine algorithm for this is always changing. The key to bringing in traffic to your website is by mastering this craft. SEO cannot be the only thing you rely on to grow your business and boost your ranking. You must mix social media marketing, advertising, and performance with SEO to be able to truly optimize your rankings. Social media shares intertwine perfectly with how you get ranked. The more interaction you have from people on social media that links back to your site, the more traffic you will acquire.


It can greatly increase your return on investment even though you won’t see instant results. It is indeed an investment but it will help you grow your business goals. Link building will assist you with profit growth. The more reputable links you have linked from your website to another will go a long way. You can never invest enough time and energy into this matter. It does however matter where you put the time and money towards it so choose wisely when deciding which direction you go with this.


SEO is something that you should have done or be doing when your website is being structured. If you have a beautiful website built and then want SEO slapped on it then it is going to take more time and energy in the long run. SEO is not something that you can just slap on your website. You want to mix it in as your building your website.

Your website is your most powerful advertising tool. Be sure to proof read your website content before posting it just as you would a brochure or business card. Misspelled words can greatly impact your website in the search results as the engines won’t pick up on a keyword that you were intending to deliver. There is no perfect way of integrating Search Engine Optimization (SEO) into your website but if done properly you will build public trust. Public trust is one of the most important ingredients you can add to your business.


So to answer the question of what Search Engine Optimization (SEO) can do for you, it can impact the overall performance of your business. It seems like such a small factor in running your business, but I can assure you it is not. After all, what good is a beautiful looking website if nobody can find it? Don’t be the next person or business to make the mistake of blowing this off.